The evolution of social media and digital marketing created an often-overwhelming choice for promoting your internet station to a huge number of potential listeners. However, like many folks, you’ll be finding it increasingly difficult to realize meaningful traction in ever more crowded digital environment. Now that tech giants are raising the value of access to its enormous potential audience, returning to the opportunities available on the doorstep is beginning to make tons more sense.
Building relationships with organizations and makes which will resonate together with your listeners isn’t a fast fix. Still, the engagement you’ll achieve will be much more meaningful than a ‘like’ on your daily insta-post. While you’ll be avoiding the value of the services from the likes of Facebook or Google, it’s important to take a position some effort in carefully selecting your collaboration partners and considering what you’ll offer one another. You won’t need an enormous listener base to urge started, but you would possibly get to think outside the box!
Step 1: What’s in it for them?
Reaching bent an organization or a private at the guts of the community you would like to deal with can bring authority and authenticity to your station’s image. However, any collaboration may be a two-way relationship. Before you’re taking your pitch to established community members, you’ll get to be clear on what you’ll offer them. This might sound overwhelming smaller internet radio start-ups, but the method is often weakened into two simple stages.
Firstly, get to understand your audience. Having an honest understanding of who listens to your station and what makes them unique as a gaggle will offer you a head-start to find the right partners for your PR strategy. Of course, the genre of your station may be a good indication of who could be tuning in, but wait why not try running a survey, you would possibly be surprised by what you discover!
After the who, comes the how. even as important as who is often reached through your station is how third parties can engage with them. Classic radio PR services like regular readings of event calendars, or hosting ticket giveaways and phone-ins are tried-and-tested favorites for actively sharing third party news and events with your audience. However, you’ll find you get more mileage from something more original. With the flexibility of our Airtime Pro internet radio broadcasting software, you’ll even offer a listener the prospect to win a slot on your station – if you’re brave enough!
Step 2: Approach local ‘venues’ and potential sponsors:
When it involves establishing fruitful partnerships, it’s the future relationships you build which will become the foremost beneficial. For music-based stations this might be as simple as engaging with the tiny and medium-sized venue owners in your area to supply regular broadcast coverage or to be featured in regular calendar slots. Non-music options could include local theaters, bars, restaurants, independent shops or maybe online retailers if you discover your audience is spread across the world . It all depends on what most accurately fits your listeners.
With the research we conducted in step 1, and therefore the intelligent listener statistics provided by your Airtime Pro station, you’ll have all you would like to convince those potential publicity partners that is related to your station will be using them.
Once you’ve established a relationship with an appropriate partner you’ll be ready to offer an exchange of promotional merchandise like tickets, discounts, or other freebies for radio publicity services like hosting shows from their premises. With a versatile audio streaming software like Airtime Pro, hosting a radio show ‘on location’ is as simple as finding a stable internet connection nearby for your phone, tablet, or laptop and signing in to our cloud-based service.
Step 3: Approach artists, promoters and other VIPs :
Long-term relationships with the acceptable partners could be great for your station, but attracting ‘headline acts’ is what your listeners will likely appreciate most. While these relationships could be more short-term, equivalent guidelines apply. Start with what you’ve got to supply them. for instance, if you’re approaching an agent or promoter, offer to showcase their smaller acts before discussing their books’ well-known figures.
You’ll want to stay an ear to the bottom to catch news of any VIPs visiting your area as early as possible. the sooner you create contact, the more likely you’re to be squeezed into busy travel schedules. Anyone in your area to form a public appearance will be keen to market their upcoming event.
Even if inviting guests to survive air isn’t feasible for your setup or their schedule, broadcasting pre-recorded or VOIP interviews before their arrival within the area are good fall-back options and both are easily achievable with Airtime Pro’s scheduling and collaborative broadcasting feature set.
Step 4: Engage the area people:
Change hearts and minds on the streets! Use the knowledge you’ve got gathered about your audience to spot relevant upcoming local events that can have already got a large attendance. Piggy-backing off existing events will likely grant you access to a bigger crowd than trying to start your own. In cases of public celebrations, you’ll not even require a specific event organizer’s permission, but confirm to double-check beforehand!
If you’re lucky enough to seek out an upcoming event in your area whose attendees are an honest match for your audience, an equivalent methodology applies here as before. consider what your station could offer the event organizers.
An excellent option for music-based stations is to supply event DJ services to the event organizers – just don’t forget to stream your set live to your Airtime Pro station!
Airtime Pro users even have the choice of streaming ad-hoc audio content on their internet radio stations from a smartphone. With just a few apps and a reliable 4G connection you’ll be ready to interview event participants live on location.
You could also dedicate a couple of hours of your station’s schedule to community-run shows. Let your listeners and other community members speak their mind through your station. If you’ll create an appropriate format, why not enjoy the benefits? More engagement equals more publicity.