Nova is generally the FM station of choice for under 40’s with a 8% share of the Sydney audience on average which is en par with rival KIIS FM. Kate, Tim & Marty is the highest rated Nova show receiving 13% of Sydney’s Drive time audience. Smallzy’s Surgery receives a good 10% share for the nighttime slot and Fitzy & Wippa receive a fair 8% of Sydney’s Breakfast audience.
In November 2014, a 30-second ad on Nova in breakfast cost $535 and in drive cost $500 (with Nova holding a 6.7% and 8.6% share respectively in these slots at the time).
