Hit101.3 Sea FM play Top 40 music generally from the past two decades. They also showcase popular new music, and get listeners to give feedback via the web promotion ‘Rate the Hits’.
The station uses the Radio Computing Services (RCS) NexGen Digital Automation system when on air, complemented by Adobe Audition. Sea FM’s three production suites utilize the latest Pro Tools systems, and A-ware Software’s MusicMaster v4 is used for Music Scheduling. All songs, commercials and station identification information is played digitally from NexGen, using a high bit-rate proprietary version of the MPEG-1 Audio Layer II codec. Hit 101.3, like most commercial radio stations, only use CD players as a back-up to their Automation System.
Central Coast Radio is also home to Southern Cross Austereo’s network music library, a fully cataloged CD library consisting of over 200,000 High Definition music tracks. Research began for the CD library in 2006, gathering the required music from various sources, in preparation for the Network-wide rollout of the NexGen Digital Automation system. All songs for every station in the Southern Cross Austereo regional group originate from this library. The music is usually transferred to all stations overnight via a proprietary data transfer system, originally built into NexGen for the Clear Channel group of stations.
Hit101.3 Sea FM has been on the Central Coast for over 19 years, trading as either ‘Sea FM’, or formerly ‘Coast Rock FM’.
On December 15 2016 Sea FM Central Coast became known as Hit101.3 Sea FM in Southern Cross Austereo’s mass re-branding of its regional radio network. Along with Sea FM Gold Coast they were able to retain their heritage name for the moment.
The station is networked between 4pm and 5am taking programming from sister stations Fox FM, 2Day FM, and Hit 90.9 Sea FM, on the Gold Coast.